Wensleydale leads the way

8 March 2016


A MAJOR campaign to drive up food and drink exports has seen Chamber International client Wensleydale Creamery appointed as a ‘food pioneer’.

Leeds-born Elizabeth Truss, Secretary of State for Environment, Food and Rural Affairs, visited the manufacturing site and visitor centre in Hawes ahead of the launch of a five-year Great British Food Campaign. The joint venture between Defra and UKTI has designated 2016 as Great British Food Year.

A Great British Food Unit is to be launched, to make the government better coordinated and more effective at promoting exports and championing the excellence of British food and drink worldwide.

David Hartley, managing director of Wensleydale Creamery, is one of the pioneers chosen to drive the campaign to champion produce and shift perceptions through leading trade missions, food festivals and sharing their knowledge and ideas.

David said: “I’m immensely proud to be a part of this campaign, and help to put Britain firmly on the food map. Since Yorkshire Wensleydale cheese was awarded European Protected Geographical Indication (PGI) status in December 2013, we have seen a great benefit to our business and I feel honoured to be able to share my experiences and work with other food and drink businesses to help them achieve the recognition that they so deserve.”

Chamber International has provided export support to Wensleydale Creamery for orders in areas such as China, Kuwait and Singapore.


Follow Chamber International on Twitter @ChamberInt and on Facebook to learn about upcoming events.

Chamber International - Wensleydale Creamery & Elizabeth Truss

        David Hartley & Elizabeth Truss