Export to Brazil - Getting into the market
Even though the potential is gigantic, companies wanting to successfully trade in Brazil need to invest money, time and effort. Those expecting quick overnight wins are likely to be disappointed. And in Brazil it’s very much a question of developing personal relationships with business partners.
In all likelihood you will need an agent or distributor to be able to sell effectively in Brazil. However, the legal definition of a sales agent in Brazil is somewhat flexible and tends to include just about any independent individual who works as an intermediary in the sales of products and services. New rules regulating the activities of commercial representatives have effectively created a protective environment for Brazil’s sales reps.
UK companies opting to use a distributor rather than an agent face an enhanced risk of their products being counterfeited or copied.
Download Intertek's Guide Brazil Market Access here.