West Yorkshire Business Boost

Passport to Export - Tech Businesses

11 March 2026

Delivered by West Yorkshire Business Boost

 

Overview

The best way to make a success of your business is to scale up successfully.  To scale up efficiently a business needs to look at a new market expansion plan.  Importantly, your business should look at developing their own new market entry template to help navigate the UK’s new and changing trading relationships. If a business is looking to expand into new markets most don’t know where to start - this session will help you start. It is the perfect solution as it delivers fast-paced learning on how to organise yourself for international marketing and markets. 

Aim of the Course 

This workshop is designed to offer a step-by-step guide to finding a new market albeit global, vertical or horizontal.  We begin with a situation analysis of your journey to-date, and preparation for the next stages. Once this is clear, we will use a radical process designed to establish a template for a company to follow successfully, as it expands into a new market.  

This workshop is suitable for company Managing Directors, Directors and Senior Managers that exert real influence in driving the direction of the business. 

Course Objectives  

Working as part of a group of like-minded businesses, you will:  

  • Get you and your business organised for a new market 
  • Improve your knowledge of international trade  
  • Understand how to take advantage of the challenges and opportunities  
  • Give yourself and your business a competitive edge  
  • Leave with a template for your Strategic Global Plan  

Workbooks and supporting materials are written to support you in this style of learning.

Course Content

Setting out on your journey - Where should you go? 

  • Where to sell to? Market trends and analysis, what level of internationalisation do you need to think of?
  • Final market decision: sales channels, marketing support and fulfilment  
  • After-sales service, support and reputation 

Taking it to market 

  • Launch marketing, website, translations, and ongoing sales support  
  • Advertising using social media around the world 

This journey is a template and can be used for any company; however, there will always be variations, depending on products. 

Benefits  

Delegates will leave the course equipped with the knowledge of the tools and techniques that are used to create a new-market-entry plan, and the confidence to create a strategy that will ensure their new market expansion goals are realised within three-to-five years.

Agenda

09:00 Coffee and introductions  

09:15 Setting out on your journey 

Mapping out a journey using your own business

  • What are you aiming for?  
  • How much return on your investment do you need, and how quickly? 
  • What do you own - IP and how to use it internationally 

10:15 Where should you go? 

Where to sell to? Market trends and analysis: what do you need to know?

  • Market selection – working through skills/gap grid to establish what is going to bring the best results - is there any mutual recognition/regulation of skills that would make one market easier than another - how does the taxation work?

  • Market analysis – working through the detail of what each market can offer 

  • Market intelligence, including pricing and competition, to help you make the final decision 

11:00 – 11:20 Coffee break

11:20 - 12:00 Final market decision

Final market decision: sales channels, marketing support and fulfilment 

  • This varies with every sector; looking for partners, agents or distributors, each company needs marketing support appropriate to business needs 

  • Developing a tailored checklist to support your in-market activity 

12:00 - 13:00 Taking it to market 

Launch marketing, website, translations, and ongoing sales support  

  • Exploring how the world uses websites; how to develop a communications plan to support your activity 

Using social media around the world, find the right messages 

  • Planning for the financial impact of a new market on a business
  • Exploring the costs of reaching a new market 
  • Market intelligence, pricing, marketing, managing foreign currencies and getting paid.

How compliance and regulation issues affect associated costs  

 

*West Yorkshire Business Boost is delivered by Exemplas & key partners, funded by West Yorkshire Combined Authority through the UK Shared Prosperity Fund. 

 

Date: 11 March 2026

Time: from 9:00am to 1:00pm

Venue: Online via Zoom

This event is part of a programme, only available to West Yorkshire SMEs, funded by West Yorkshire Combined Authority through the UK Shared Prosperity Fund. 

To register to the West Yorkshire Business Boost Programme and book your place, CLICK HERE. 

 

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