Growing appetite for overseas opportunities

Interest in exporting is intensifying if the mood of the Manufactured Yorkshire event was anything to judge by. Hundreds of business people turned up for MY13, a showcase for the region’s manufacturers and other export-orientated organisations, held at John Smith’s stadium in Huddersfield on 14th May.

We were there as part of the We Are International campaign – a once-in-a-generation push to significantly ramp up the number of businesses exporting their goods and services. It’s spearheaded by us here at Chamber International along with UK Trade & Investment and the Leeds City Region’s Local Enterprise Partnership.

The message we received was loud and clear: more and more firms realise the importance of getting into overseas markets to rebalance the local economy. After all, 99 per cent of your potential market lies beyond Britain’s shores. Increasingly we find businesses wanting to tap into the practical help that organisations like us can offer.

Paul Maslin, the director of international business with Buxton Products, summed it up neatly. “You’ve got millions more customers abroad than you have at home,” he said. “Don’t think that your product is too simple or too niche because you can never know whether there’s a gap until you go into another market.”