Health product firm Smart Organic Solutions sets out plans to boost exports by 40%

18 October 2018

A manufacturer of essential oil health products widely used for blood disorders, digestive problems and skin complaints, has appointed overseas trade specialist, Chamber International, to help it boost global exports after breaking into the African market.

Smart Organic Solutions, Bradford, which develops its natural and organic products in partnership with biochemists in the USA and India, using the latest nanotechnology, is working with Chamber International to help it to increase exports by 40 per cent in the next two years.

Founded in 2010 by operations director, Nigel Silcox, Smart Organic Solutions, which has three staff, supplies its products through health shops and pharmacies as well as e-commerce and has built up a £250,000 turnover of which about 25 per cent is from exports. The company also makes products for use in agriculture.

Sales and marketing director, Mark Polack, says: “When our current product range was launched a few years ago, several customers asked us to send items to their friends and family overseas. We then undertook market research to identify the best countries to export to and were surprised that those in Africa showed most interest.

“We now have our products registered in Ghana, Nigeria, Uganda and the UAE. We have started exporting to Ghana and Nigeria and are negotiating with distributors in the United Arab Emirates (UAE). We recently exhibited at the Arab Health Fair in Dubai where we picked up some interesting enquires. There is a growing interest in natural and organic products and we believe that there is a significant overseas market we can supply.

“Chamber International has been very helpful and initially supported us with our registration process in various countries including Saudi Arabia, Dubai and Nigeria.  We are looking forward to building our exports through Chamber International’s help with accessing the Enterprise Europe Network (EEN) and the Global Chamber Network. We are also working with the Department for International Trade.”

Smart Organic Solutions’ two main customer groups are holistic health practitioners and members of the public. While the company does not make specific health claims for its products, it compiles and monitors feedback from holistic practitioners on the benefits to their patients. The company’s products also include a natural nano blood cleaner, a tonic to support the immune system, a face and body tonic, a herbal soak and a new range to combat fatigue, inflammation and cardiovascular health.

Among the company’s agricultural products is Boost Crop Agro Charger which helps fertilizers work more effectively by increasing plants’ ability to absorb nutrients and water through their roots so the amount of fertilizers can be decreased. Another is Boost Natural Agro Clean, a natural crop protector and alternative to pesticides that eradicates harmful insects.

Chamber International director, Tim Bailey, says: “Smart Organic Solutions is a great example of a micro business developing sophisticated products with potential for global export.

“Our network of contacts in the UAE, Saudi Arabia and various West African countries have been asked to assist with introductions. There is huge consumer interest in this field and we look forward to helping the company increase exports worldwide.”

Chamber International helps hundreds of new and experienced exporters throughout the UK with a wide range of specialist services to make exporting easier and more cost effective.

Follow Chamber International on Twitter @ChamberInt and on Facebook to learn about upcoming events.