West Yorkshire Business Boost

Passport to Export - Starting your journey to a new market

18 June 2024

Delivered by West Yorkshire Business Boost



As companies work to navigate the UK’s new trading relationship with the EU, many are also looking to expand into wider markets – but most don’t know where to start. Our guide to starting your journey is the perfect solution, delivering fast-paced learning on how to organise yourself for exporting, and, most importantly, which countries to consider.

Aim of the Course

This course is designed to offer a clear step-by-step guide to finding a new export market. We begin with a situation analysis of your journey to-date, and preparation for the next stages. Once this is clear, we will use a radical process designed to establish a template for a company to follow successfully, as it expands into a new market.

This workshop is suitable for company Managing Directors, Directors and Senior Managers that exert real influence in driving the direction of the business.

Course Objectives

Working as part of a group of like-minded businesses, you will:

  • Get you and your business organised for exporting
  • Improve your knowledge of international trade
  • Understand how to take advantage of the challenges and opportunities
  • Give yourself and your business a competitive edge
  • Leave with a Strategic Export Plan

Workbooks and supporting materials are written to support you in this style of learning.

Course Content

Setting out on your journey

  • Mapping out a journey, with case study
  • Preparing for the extra work and paper trails
  • Planning for the financial impact of a new market on your business
  • How compliance and regulation issues affect costs
  • What is a non-tariff trade barrier?

Where should you go?

  • Where to sell to? Market trends and analysis
  • Final market decision: sales channels, marketing support and fulfilment
  • After-sales service, support and reputation
  • Taking it to market
  • Launch marketing, website, translations, and ongoing sales support
  • Advertising using social media around the world

This journey is a template and can be used for any company; however, there will always be variations, depending on products.


Delegates will leave the course equipped with the knowledge of the tools and techniques that are used to create a new-market-entry plan, and the confidence to create a strategy that will ensure their export expansion goals are realised within three-to-five years.


*West Yorkshire Business Boost is delivered by Exemplas & key partners, funded by West Yorkshire Combined Authority through the UK Shared Prosperity Fund. 


Date: 18 June 2024

Time: from 9:30am to 4:30pm

Venue: Online via Zoom

This event is part of a programme, only available to West Yorkshire SMEs, funded by West Yorkshire Combined Authority through the UK Shared Prosperity Fund. 

To register to the West Yorkshire Business Boost Programme and book your place, CLICK HERE. 


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