Ecommerce & Digital Marketing for Export Online Seminar

21 May 2020 


The digital revolution has transformed global business, and deeply affected the way that export sales are made and fulfilled.  

Many markets around the world have new expectations as to how they will learn about a product, how they will buy it, how they will communicate with the seller, and what kind of service they will receive.  In order to meet these challenges, it is vital that exporters understand the role that ecommerce platforms (both B2C and B2B) and varieties of digital marketing play in their target markets overseas. 

This seminar opens up the world of ecommerce for export, and explores what it means to market your products effectively into an export market using digital channels.  It includes a special focus on major markets where the digital landscape is greatly different from the UK, including China and India. 

  • Ecommerce
    • an overview
    • models
    • in China
    • in India
  • Websites
    • website vs local website
    • in China
  • Social media
    • Why social media matters for exports
    • Choosing a social media strategy
    • Working with distributors
  • WeChat
    • the super-app
    • mini-programs
  • KOLs – not just for consumer goods
  • KOCs – the untapped potential

Our professional export training is now live online

Date: 21 May 2020

Time: from 9.30am to 12.30pm

Online discounted cost: 

£227 (excluding VAT) Regular Customers / Chamber Members

£257 (excluding VAT) Non-Regular Customers / Non-Chamber Members

Please click here to reserve your place.


Click here to see our booking terms and conditions.