Exporting to India - Getting into the market

India should be regarded as a long-term market with the unlikelihood of quick wins. Detailed market research and planning needs to be undertaken before visiting the country. This should include a thorough examination of sales and distribution outlets, marketing, labelling, customs duties, documentation conformity, pricing and the protection of intellectual property rights. Sales and distribution agents need to be thoroughly investigated. Branch offices and joint ventures are other key ways of establishing a presence.

Above all, persistence is essential to establish credibility with firms with whom you intend to do business.